Tag: bid-request

All the articles with the tag "bid-request".

• OpenRTB 协议精讲：bid request / response 对象模型、拍卖结算与 win / loss / billing notice

  Updated: 7 Aug, 2026
  • #programmatic
  • #bidder
  • #openrtb
  • #real-time-bidding
  • #bid-request

  OpenRTB 协议精讲：bid request / response 对象模型、at 拍卖类型与结算价、adm 与 nurl 创意交付、win/billing/loss notice 与 ${AUCTION_PRICE} 成交价宏，以及 ext 扩展与版本演进。